I joined Sainsburys in 2001 and soon joined the Online team becoming the Online Solution Architect responsible for all software and infrastructural elements of a burgeoning online business.

In 2008, we launched the non-food site directly connected to the groceries site - a first in the supermarket world. By the time I left JS in 2010, Sainsbury's Online was turning over in excess of £1bn per annum.

In 2010, I joined Capgemini as an Ecommerce Architect working within the recently-created Digital division. I worked with B&Q to develop the user requirements for their online "Darwin" program and Clarks to develop a digital strategy. I also worked extensively with Morrisons on their Salesforce based Single View of Customer and was instrumental in the launching of their Miles&More loyalty scheme as well as their tie-up with Ocado.

In 2014 I joined Deloitte Digital and was the program architect for Aldi's first ever venture into online retail.

In 2016, I decided to become an independent and worked with Kingfisher's newly created Digital Hub to help set up good practice across their new department.

In 2017, I worked with Arcadia on various new business developments including investigating how to be a wholesaler and an appropriate architecture for Ivy Park.

I later worked with The Body Shop as interim Digital Solution Architect including managing the online peak through Black Friday and Cyber Monday.

In 2018 I was engaged by Stella McCartney as overall program lead architect on their separation from Kering.

In 2019 I worked with Harvey Nichols advising on digitally transforming the customer experience. This involved writing an RFI for selecting a CRM, DMP, OMS, ecommerce and an API Layer and included personally negotiating >£1.5m saving on said products. Salesforce Service Cloud went live during Lockdown 1 to a service department working from home and Marketing Cloud during the summer.

The pandemic has been a nightmare couple of years for everyone but I've been fortunate to be re-engaged by a former client, helping them with everything from an OMS selection process, implementing Adobe Campaign, advising on future environmental legislation in Scotland and on the use of API's in modern digital architecture.