I joined Sainsburys in 2001 and soon joined the Online team becoming the Online Solution Architect responsible for all software and infrastructural elements of a burgeoning online business.
In 2008, we launched the non-food site directly connected to the groceries site - a first in the supermarket world.
By the time I left JS in 2010, Sainsbury's Online was turning over in excess of £1bn per annum.
In 2010, I joined Capgemini as an Ecommerce Architect working within the recently-created Digital division. I worked with B&Q to develop the user requirements for their online "Darwin" program and Clarks to develop a digital strategy.
I also worked extensively with Morrisons helping develop their Salesforce based Single View of Customer and was instrumental in their launching of their Miles&More loyalty scheme as well as their tie-up with Ocado.
In 2014 I joined Deloitte Digital and was the program architect for Aldi's first ever venture into online retail.
In 2016, I decided to become an independent and worked with Kingfisher's newly created Digital Hub to help set up good practice across their new department.
In 2017, I worked with Arcadia on various new business developments. I later worked with The Body Shop as interim Digital Solution Architect including managing the online peak through Black Friday and Cyber Monday. In 2018 I was engaged by Stella McCartney as overall program lead architect on their separation from Kering and 2019 has been spent with Harvey Nichols advising on digitally transforming the customer experience.